The letter below was shared with parents and the community about a new slogan and logo that was developed by our Strategic
Coherence Planning Team. The new slogan and logo created a stir in the community. The goal of the new slogan and logo is to symbolize that our District is committed to ensuring that all children acquire 21st century academic and social emotional skills that will set them up for success in life, work and future learning. Symbols are an important way for a system to mobilize around an important message. I hope that the message isn’t eclipsed by the attention to the logo. We have important work ahead in the District to ensure that these 21st century skills are embedded into the curriculum, assessment, instruction, the learning environment and professional learning. Our educational system has to look like we are preparing students for a world where most of the jobs that they will have do not yet exist.
July 14, 2017
Dear Brewster Parents and Community,
As you know, in the 2015-16 school year a committee of nineteen members consisting of educators, administrators and parents worked to develop a Strategic Coherence Plan (SCP). It outlines the academic and social emotional skills that students will need to succeed in life, work and future learning. This SCP was adopted by the Board of Education in March 2016. This committee of nineteen grew into a larger committee to include other educators in the District and two high school students. In addition, another group of educators who serve in the role of Liaisons also met to help define the eight academic and social emotional skills, which include critical thinking, problem solving, communication, collaboration, perseverance, resilience, adaptability/flexibility and civic and ethical responsibility. Throughout this year, these two committees worked to define and streamline these skills. After meeting once per month this school year, we decided that the eight skills would be combined into five skills which are critical thinking, communication/collaboration, perseverance, adaptability and civic responsibility. These definitions were shared with all of our educators so that we can start the new school year planning on how to integrate these skills into the curriculum, instruction, assessment, the learning environment and professional learning.
In addition to defining the skills, we thought about how else we should promote or establish our brand and vision of student learning described in the SCP. This led to conversations about what images exist in the District to convey our expectations that all students will acquire and utilize these important skills needed to succeed in life, work and future learning. After considering a number of possible logos, the SCP team of educators, parents, Board of Education members and two high school students submitted a logo and slogan to the Board of Education for consideration. The Board of Education will discuss the slogan and logo at the August 22 Board of Education Meeting.
Our intention is that the logo and slogan represent the 21st century vision described in our SCP. We believe that the logo and slogan are representations of our beliefs about how we should prepare children to succeed in the 21st century. So, what happens to the Brewster Bear? Nothing. The Brewster Bear is an important part of our traditions and history. However, alone it doesn’t convey the academic and social emotional skills needed for the 21st century. The proposed slogan “Success for a Changing World” and logo is intended to convey our District’s dedication to preparing all children for a future filled with happiness, hope and possibilities. Once adopted, the new SCP logo and slogan will eventually appear on our calendar, webpage, letterhead and other publications along with the Brewster Bear mascot.
I want to thank all of the educators, administrators, parents, student representatives and the Board of Education for moving the district forward to fully implement our Strategic Coherence Plan and promoting a hopeful image of the future.
Again, the Board of Education will be discussing the slogan and logo at the August 22 Board of Education Meeting.
Valerie Henning-Piedmonte, Ed.D.
Superintendent of Schools